A Data-Driven Approach to Boost CX in Contact Centers
The exciting promise of data analytics within a contact center lies in personalized customer experiences. Contact centers have evolved in the last decade and rapid technology advancements have drastically changed how a contact center functions today. In the past, traditional contact centers used static call scripts and a “one strategy fits all” approach, whereas today's modern contact centers are leveraging advanced functionality with AI-powered technology and tools to improve customer interaction.